PRICELESS Restaurant

Video case study for Mastercard’s PRICELESS Restaurant, created for McCann XBC in New York City.

My role

• creative direction

• script

• audio selection

• hands-on video review and editing alongside CRAFT

The work

In August 2019, Mastercard introduced PRICELESS: An International Culinary Collective, the brand’s first flagship restaurant experience. PRICELESS, created in partnership with Spring at its venue in New York City, recreated immersive and multisensory culinary experiences from world-renowned chefs and mixologists. The first three “destinations” to take up residency at PRICELESS were The Rock from Zanzibar, Tanzania, Teruzushi from Kitakyushu, Japan, and Lyaness from London, United Kingdom.

My team was primarily tasked with creating and producing premium social content designed to create buzz around this one-of-a-kind experience in NYC and drive people to book their reservations. My role in this work involved everything from creating a style guide for the restaurant collective’s social media accounts and all accompanying copy to serving as art director for five photo and video shoots on location at Spring Studios.

PRICELESS received a 2019 Diners’ Choice Award from OpenTable, achieving a rating 4.8 stars out of 5.