Priceless Experiences at Home

Knowing Mastercard couldn’t offer their typical Priceless Experiences to cardholders in-person during the global lockdown, the brand brought people closer to their passions from home in a new series titled “Priceless Experiences at Home.”

My role

• creative idea development for talent

• copywriting for web and social

• video and photo editing

The work

In April 2020, in the midst of the global COVID-19 pandemic, Mastercard launched a new content series called “Priceless Experience at Home” to bring the brand’s more traditional cardholder-exclusive experiences to life on social for everyone to enjoy from the comfort of their homes. The series was designed to 1) create a sense of community, 2) help people connect with their passions, and 3) introduce people to new ones.

Starring in this series were a roster of ambassadors and influencers across the Mastercard network, including chefs J.J. Johnson and Bryan Voltaggio, sports legends like golfer Annika Sörenstam and Red Sox pitcher Tim Wakefield, and even singer-songwriter Camila Cabello. In addition to cooking lessons and golf tips, the brand wanted to empower its community to give back. So a portion of the series not only highlighted Mastercard’s leadership in the fight against the novel coronavirus but also encouraged viewers to donate to the COVID-19 Therapeutics Accelerator—launched to expedite the development of treatments in partnership with the Bill & Melinda Gates Foundation and Wellcome Trust. Mastercard also encouraged conversation around ambassador-led initiatives, from donating meals to frontline workers to supporting small businesses.

Over 10K users gave Mastercard 20+ minutes of their attention for each of these livestreams, which dramatically outperformed a similar execution from an industry peer.