Best New Bistro
On site coverage of the Priceless New York Best New Bistro awards ceremony
My role
creative direction
shot list creation and content capture
photo review with freelance photographer
live publishing to Twitter, Facebook and Facebook Stories, and Instagram and Instagram Stories
The work
Priceless Cities Best New Bistro is an international awards program to discover and celebrate the world's best new restaurants, curated by Le Fooding and powered by Mastercard. For its first year, Priceless Cities Best New Bistro launched simultaneously in four Priceless Cities: London, Mexico City, New York and Paris.
Throughout the fall, my work with McCann XBC involved copywriting, social strategy, and creating social assets to raise awareness of the awards program and to inspire people not only try the contenders in their city but also vote for their favorites. The work culminated on November 25, when the 2019 New York Best New Bistro, Saint Julivert in Cobble Hill, was exclusively revealed to ceremony attendees by MC, actor, and comedian Eric Wareheim. Guests enjoyed a special menu showcasing Chefs Alex Raij and Eder Montero’s imagination at the winning restaurant, which was specially booked for Mastercard cardholders on this occasion.
